An extra look at what specialty media reactions were to the new Marvel Swimsuit Special
So the concept of the story is that the villainous Roxxon Corporation has decided to try to put out an A.I.-generated swimsuit special featuring the Avengers, and naturally, the Avengers are irritated at that, especially when the special turns out to not only be selling well (Roxxon is making more from selling this special than they are making from OIL in this quarter), but this fake special is leading to a moral outrage from conservative groups who are using it as a tool to bludgeon the Avengers with, and the Avengers, as you might imagine, aren't happy with THAT, either.Well isn't that something: years after most conservatives wisely abandoned sex-negative positions that did more harm than good, some liberals decided to continue making it look like right-wingers are the sex-negative bunch, and not the the left-wingers who led to horrific censorship cases in the past decade, even at Marvel? Why exactly let people like Heather Antos off the hook after what even she was involved in? Such a swipe is not going to age well, and the writers probably know it. Do they actually want right-wingers to retain such shoddy positions till the bitter end of time? Sigh.
Next, here's AIPT's "review" of the special, which says:
For comic fans of a certain vintage, the Marvel Swimsuit Specials of the early ’90s were a yearly event. They seemed like they were everywhere, sometimes on the stands themselves but primarily used as images for mail-order ads in comics. Like the real-world Sports Illustrated Swimsuit Edition, the Marvel Special was an (in)famous excuse for the hottest artists of the time to draw characters like Storm, Mary Jane Watson, Psylocke, and even The Punisher in their Summer best, often showing a lot more than just their powers. Long forgotten except for funny internet article fodder, the specials are looked back on with both laughter and a little bit of shame, something best kept to the dustbin of comic publishing history as things to bring up at parties for a laugh.I think the writer's implying it's more like a lot of shame. Mainly because he doesn't make any case why it shouldn't be something to be ashamed of. This is practically one of the reasons why speculator buyers seem more interested in locking their graded pamphlets, old and new, away in vaults than in putting them on display in museums and gallery exhibitions. By this logic, even a portrait of Wonder Woman in a bikini would be nothing more than a source of shame too. I'm sorry, but despite any attempts to claim otherwise, the AIPT writer's clearly got a low opinion of the whole idea. And then, he says:
Is is silly? It sure is! But that’s what makes Tim Seeley and Tony Fleecs’ script work. The meta narrative does tend to get a little too on the nose at times, but you can tell that the two writers behind Image’s Local Man and a host of other comics are having a lot of fun both poking fun at and having fun with the concept of this new special. The original specials were really just glorified pin-up magazines, so adding some plot, no matter how thin, makes this feel like it’s more substantial than the ones published 30 years ago. Plus, the extremely continuity light story is great for those who only know the characters from the various multimedia properties Marvel has taken over (although it’s clear that Marvel is banking on cashing in on the popularity of Marvel Rivals with this).Sorry, but the "plot" here actually worked to its detriment, as I'd noted before. Besides, there were plots in the original specials, even if they were simplistic, and which didn't take away from the whole goal, which was to market art specials with narrative captions, humorous or serious, that worked in their favor, unlike this new special, which has no captions on the portraits, some of which are sexless and uninspired, to say nothing of coy. Yes, there are a few in the 2025 special that're better, but again, they're not enough, and the action-style panels only took away space that could've been reserved for more pictures, though I admit, I hesitate to think if those too could be as uninspired as the pictures of Rogue-Gambit and Cloak & Dagger turned out to be. The variant covers were better, especially J. Scott Campbell's, but that's surely the biggest problem - instead of being inside the special, they're on the outside, and I don't think the original Swimsuit specials had variants by contrast.
It's also telling if this special is being marketed more to people only familiar with multimedia than the comics themselves, and I guess the writer doesn't want to encourage anybody to read the archives of better comics published up to the turn of the century. That's what it sounds like. In that case, no wonder famous classics aren't getting anywhere, and Marvel/DC collapsed artistically long ago.
Then, here's what Comic Book Movie said when the special was announced:
A parody of Sports Illustrated’s annual Swimsuit Special, the Marvel Swimsuit Special was cancelled back in the mid-90s in the midst of continued criticism for its objectification of characters (though we don't know for certain that this is why the concept was scrapped).Umm, if you don't know "for certain" that Marvel stopped because of the reasons you cited, then what good is it to even assume that? For all we know, it's possible the specials just lost popularity by that time, though one could also argue it's best to end some things on a good note, which the 2025 special hardly is. Of course, one could wonder if reviving the specials was long in demand, considering their regular comics are in such dire straits artistically. And again, I'm sorry, but putting in an alleged "story" only undermines the whole point of the specials, and even if that line's meant to be a joke, it's not well timed. What the line suggests is that everybody should be embarrassed to be reading the special if it were more like the originals, and let's recall those had the narrative captions the 2025 special lacks.
The new comic book will release in July after a “long-demanded return” to tie in with Marvel Rivals, and will feature designs for new costumes coming to the game. Players will be able to purchase new swimsuit skins for popular heroes, such as Storm, Scarlet Witch, The Incredible Hulk and more.
This new take in the Swimsuit Special will also have a story, "so you can pretend you’re reading it for the articles."
In another related item, Sports Illustrated even took notice of the closely connected Marvel Rivals computer game (they also reported back in April on some of this), and special outfits drawn for Psylocke, and also Loki:
On July 14 2025, Marvel Rivals announced that two Summer Special swimsuit skins would soon appear in-game. The Breezy Butterfly Psylocke skin reimagines Psylocke with a cutout one-piece swimsuit and sheer pink cover-up. The costume includes butterfly-themed accents and also adds a fish charm and a cool mint-green colorway to her katana. Meanwhile, Robe of Relaxation Loki has a luxurious green-and-gold bathrobe, a stylish sun hat and bright pink aviator sunnies.Here's also an extra article about this. Well I do admit the design for Psylocke is great, but why exactly is Loki being emphasized more than Thor? Better still, why must a crook be the one to garner attention? Sorry, but here again, it's arguably flawed in marketing.
Anyway, I guess in conclusion, I'll post a more complete panel of Campbell's wraparound variant cover for the special, one of the few good things about it, and these news reports and so-called reviews can stand as examples of phonies who aren't really upholding anything Marvel and DC originally stood for, and their coverage didn't seem very enthusiastic as it is, which explains all the more why no objective view was made on the quality of the interior art portraits. I won't be surprised if a lot of the inner paintings, no matter the quality, begin to turn up across the web in years to come, and that's decidedly the best way to pass judgement on whether they're talented or not. And some of them, I just don't think are. Also, I think Mary Jane Watson only appears in one of Campbell's illustrations, and not directly inside the 2025 special. Why, for that matter, neither do a lot of other ladies who could use some attention, like Moira MacTaggart, or even Betty Brant, Pepper Potts and Bethany Cabe. Maybe one of the worst things about where PC led Marvel over the years is that, because Karen Page was put to death in the Marvel Knights take on Daredevil, so that's their shoddy excuse for not including her in this special either, though what's really atrocious is how "civilian" co-stars like her are rarely given the same benefits their super-doing counterparts are, if at all. Indeed, the whole casual view of death in superhero comics has only ruined creativity, especially when they act like it's wrong to do what countless other science fantasy novels can do all the time with resurrection. If it's not wrong to resurrect a civilian style character in novels, then superhero comics can't be any different, period.
Labels: censorship issues, history, marvel comics, msm propaganda, politics, technology, women of marvel